Training and opportunities, the boost of the hydrocarbon industry to entrepreneurs from Puerto Wilches

“My greatest expectation is to strengthen my knowledge and that this helps me grow as a person and in my business and, in addition, to share what I have learned with my community. I am dedicated to baking and I want to increase sales, empower myself in my venture, and reach more people.”.

Dayanis Martínez, entrepreneur from Puerto Wilches”

The Colombian Association of Oil and Gas (ACP), in partnership with ExxonMobil and Women Oil & Gas, launched the ‘Empowerment Workshop for Women of Puerto Wilches: no obstacle stops a brave heart,’ aimed at 20 women leaders and entrepreneurs from the municipality, benefiting from training in business management skills and leadership capabilities.

The Workshop, which started this Friday, July 14, and will end on Saturday, July 15, in Bucaramanga, includes the participation of experts in economic and financial education, communication, social media, leadership, and personal development.

For Dayanis Martínez, entrepreneur from Puerto Wilches, this Workshop has an impact on the lives of women in the municipality and also on a personal level: “My greatest expectation is to strengthen my knowledge and that this helps me grow as a person and in my business and, in addition, to share what I have learned with my community. I am dedicated to baking and I want to increase sales, empower myself in my venture, and reach more people.”.

Actions like this reaffirm the vision and conviction of the oil and gas industry regarding the importance of gender equity, female leadership, and the role of women in the regional economy. In this regard, the president of the ACP, Francisco José Lloreda, stated that “the social commitment of the sector has been demonstrated through actions, generating opportunities and fostering the skills and training of women in the areas of operation, as is the case with the women of Puerto Wilches.” He also highlighted that in Santander, the total social investment in 2022 was $28 billion, of which 85% was voluntary.

Upon concluding the Workshop, these women will see their knowledge strengthened in topics related to balancing their venture and role in their homes, based on economic and financial education. In addition, they will master some sales tools, personal branding, and social media that will contribute to the development of their businesses. “For us, it is a privilege to be here to obtain more tools and knowledge to improve our strategies in finance, sales, and advertising, to add value to our businesses.

This experience is enriching and helps us improve our quality of life and that of my community,” stated Tatiana Carvajal, one of the women entrepreneurs participating in the Workshop.

This training and capacity-building space for women is an initiative that contributes to the productive transition process of the municipality, thanks to the strengthening of ventures that generate employment and economic diversification.