Energy drives socioeconomic growth. With this premise, Primax Colombia has directed its management towards a model that combines operational efficiency with social and environmental investment, expanding its role beyond fuel supply.
“The company's purpose is to mobilize Colombians with differentiated fuels that reduce emissions from the vehicle fleet and enhance vehicle performance. To achieve this, we have an operation supported by 13 terminals that allow us to guarantee the supply of gasoline and diesel throughout the national territory, reaching the end consumer through our network of service stations,” highlighted Juan José Martínez, president of Primax Colombia.
Since its arrival in the country in 2018, Primax has developed an expansion plan that has allowed it to consolidate its presence in Colombia. Today it has more than 1,000 service stations, reflecting sustained growth and its commitment to the development and well-being of millions of Colombians.
Its leadership is also measured by how it generates shared value. Its commitment is reflected in a roadmap that integrates innovation, social commitment, and environmental management to contribute to a more sustainable future. In this sense, its sustainability strategy is based on the following lines of work:
Energizing Dreams: technology and education for development
Primax understands that education is the foundation of sustainable development. Therefore, through its Energizing Dreams program, it promotes initiatives that reduce digital gaps and strengthen the training and learning of children and young people.
Thanks to an alliance with the Ministry of Information Technologies and Communications (MinTIC) through Computers for Education, the company has brought technology and opportunities to educational communities in rural and urban areas. In 2025 alone, more than 3,000 students from institutions in Facatativá, Bucaramanga, Tolima, Yumbo, and Medellín benefited from portable devices and digital tools that facilitate their learning.
In addition, the company inaugurated the third STEM (Science, Technology, Engineering, and Mathematics) educational innovation laboratory in Cartagena, a space equipped to strengthen these skills. In developing this initiative, the company brought a mobile laboratory, a classroom on wheels that reached another educational institution in the city, enhancing the STEM experience and practical learning for all students.
In the last five years, this program has delivered more than 400 portable computers, benefiting nearly 12,000 students in 30 institutions across the country.
Through these initiatives, Primax reaffirms its conviction: investing in education is investing in the future of the country.
This commitment does not stop at basic education. Primax also has the Vamos Pa’lante program: “in partnership with the Universidad de los Andes and WRadio, we support university students in various regions of the country who, due to economic difficulties, face the risk of dropping out of their studies. Thanks to this initiative, more than 80 rescue scholarships have allowed talents in Bogotá, Bolívar, Antioquia, Santander, and the Valle del Cauca, among others, to continue their professional training,” highlighted Guillermo Cavallo Vergara, manager of Corporate Affairs and Government of Primax Colombia.
We are Green Energy: circular economy with purpose
Sustainability is also built from the communities. Through the We Are Green Energy program, Primax promotes a model that combines environmental and social impact, aimed at environmental conservation and the well-being of those who inhabit the territories.
In partnership with the Éxito Foundation, an organization that works to eradicate chronic child malnutrition in Colombia, the company allocates the resources obtained from the recovery of recyclable material in its terminals and offices to the child nutrition program.
“In the last three years, we have recovered more than 680 tons of recyclable material generated by our organization, thus strengthening the circular economy model that the country needs. Thanks to the commercialization of these waste materials, we have delivered more than 1,900 nutritional packages that contribute to the nutrition and well-being of children and their families,” emphasized Juan José Martínez, president of Primax Colombia.
Likewise, in the environmental component, and in partnership with the Foundation for Conservation and Sustainable Development (FCDS), Primax works with communities in Guaviare on ecological restoration projects, sustainable rural development, and biodiversity conservation.
During the last year, 40 farming families participated in training processes on nursery management, planting native species, and agroforestry management, achieving progress in the planting of more than 25,000 trees. Additionally, paths were adapted to promote birdwatching as a source of sustainable income.
These actions contribute to the fight against deforestation and reflect Primax's vision of contributing to climate change adaptation while promoting the progress of rural communities.
Energizing the planet: efficiency and carbon neutrality
Leadership is also demonstrated in environmental management. Since 2021, Primax measures, verifies, and offsets its carbon footprint. In 2025, it received the Carbon Neutral Seal from ICONTEC for the sixth consecutive year, after offsetting more than 1,095 tons of CO2 in 2024 through conservation projects in the Colombian Amazon. Additionally, it continues to implement various actions to also promote emission reductions in its value chain.
The company also renewed the Sustainability Seal in the Platinum Category, the highest distinction awarded by ICONTEC. Upon receiving the recognition, Juan José Martínez, president of Primax Colombia, emphasized:
“This seal confirms that we are on the right path, because at Primax we manage with purpose, measure our impact, and act with a long-term vision. Today, we are part of the 50 largest companies in the country that report their environmental, social, and governance practices under international standards. This recognition also reaffirms us as a benchmark that creates real value in the country. For us, sustainability is not an external commitment, but an essential part of how we operate every day.”.
In its pursuit of a cleaner operation, Primax is advancing with its Electric Self-Generation Project, which already has more than 1,900 solar panels installed in eight terminals across the country. This second phase will allow for a reduction of up to 35 % of energy consumption.
The energy of change
Every action and alliance of Primax reflects that energy can drive development and generate well-being in the territories.
The company has demonstrated that it is possible to lead the fuel market while integrating sustainability and social impact into its operation.
Thus, it reaffirms its purpose of giving “Always More” for the country: more opportunities, more sustainability, and more energy at the service of people and communities.
Colombian Association of Oil and Gas