Launch of the “United to Grow” program – Version 2023

Parex Resources (Colombia) AG Branch, in strategic alliance with the Chamber of Commerce of Santa Marta for Magdalena, launched the program “United to Grow” - Version 2023, aimed at 20 entrepreneurs and 10 business owners from Plato and Tenerife.

This program will take place over five months, during which diagnostics and analyses of the productive units will be implemented, in order to identify their areas for improvement and develop action plans that allow them to take advantage of market opportunities, optimizing their administrative and operational processes. To achieve this goal, advice and training will be provided on aspects related to business management, the creation of business models, trademark registration, strategy design, among others.

In the final phase of the program, companies will be selected based on their performance and value propositions, granting them seed capital that will boost their growth, competitiveness, and sustainability.

“United to Grow seeks to empower business owners and entrepreneurs who are at a crucial stage of their growth process so that they achieve tangible results in their businesses,” expressed Ana Rodríguez, head of Business Strengthening at the Chamber of Commerce of Santa Marta for Magdalena.

For his part, Manuel Zárate, a business owner from Plato, stated: “It is gratifying to see a company like Parex that cares about generating positive economic impacts in the areas where it operates. This alliance helps us grow and improve our internal processes. We thank Parex for involving us in this project.”.

In this way, the Company reaffirms its ongoing commitment to business strengthening and economic diversification in the territory, investing more than COP $128 million in this valuable program.