Mobilizing our heroes: Primax continues its fuel donation program for the Red Cross in Bogotá and Cundinamarca

Primax Colombia, one of the most important fuel marketers in the country, and the Red Cross Cundinamarca – Bogotá section will continue to work together to mobilize the emergency vehicle fleet of the capital. In 2020, Primax donated through 141 service stations and for 5 months, the fuel used by the Red Cross in Bogotá and Cundinamarca, and this year, the alliance is strengthened to continue mobilizing humanitarian aid, medical services, and disaster response units.

• The alliance between the two companies will operate under a hybrid model, in which Primax will donate 1 out of every 2 gallons consumed by the Red Cross Bogotá – Cundinamarca section.
• “This program aims to increase the impact of the humanitarian medical mission and have a greater reach for people in vulnerable conditions,” says Gabriel Camero, President of the Red Cross.

According to the Red Cross, the monthly consumption of its vehicles is high due to the emergency the country is facing because of the third peak of the pandemic. For this year, Primax will cover 50% of the expenses and the Red Cross will purchase the remaining 50%. “With this alliance, 8 to 10 visits can be scheduled per vehicle, meaning around 300 visits per month, which can benefit almost 1,500 families.” says Gabriel Camero, President of the Red Cross.

With this contribution, more than 50 vehicles can be mobilized, of which some are for medical services, home visits, and transportation of medical supplies, and others are disaster response units, ambulances, and UNIMOGs. These are distributed across the neighborhoods of Bogotá: Ciudad Bolívar, Antonio Nariño, Usme, Usaquén, La Candelaria, Barrios Unidos, Engativá, Bosa, Kennedy, Fontibón, Teusaquillo, and among other municipalities of Cundinamarca.

Since its arrival in Colombia in 2018, Primax's objective has been to develop comprehensive strategies that promote the economic, social, and environmental development of the country. “Under this premise and the slogan Primax, Always more, we seek to give the best we have to achieve the best results. Today more than ever, those words make sense due to the difficult times we are going through. Our Sustainability strategy includes supporting those who work for our communities.” says Yuri Proaño, president of Primax Colombia.

The Red Cross considers it of utmost importance to continue with this alliance, as it aims to increase the impact of the humanitarian medical mission, attention to different emergencies, and have a greater reach for people in vulnerable conditions who have been affected by the pandemic and the economic recession in the country.

Through actions like these, Primax, as one of the main companies in the country, continues to reaffirm its contribution to Colombians, providing attention to the most needy sectors and populations.