La marca es la promesa de valor de una compa\u00f1\u00eda. Una identidad de marca bien definida nos ayuda a comunicar nuestra raz\u00f3n de ser, nuestra filosof\u00eda y nuestros objetivos. A trav\u00e9s del tiempo, eso crea una imagen fuerte que contribuye a atraer y retener clientes, empleados e inversionistas.<\/p>\n\n\n\n
La experiencia de marca se comunica a nivel racional y sensorial, a trav\u00e9s de todos los puntos de contacto que los p\u00fablicos objetivo tienen con nuestra compa\u00f1\u00eda. Es importante que todas las expresiones de nuestra marca contribuyan a crear impresiones positivas y memorables.<\/p>\n\n\n\n
La marca es un activo muy valioso que desempe\u00f1a un papel vital, por eso todo lo que hacemos y comunicamos debe proyectar una idea clara de qui\u00e9nes somos y qu\u00e9 representamos. Una marca
clara y consistente nos ayuda a impulsar el crecimiento de nuestra compa\u00f1\u00eda.<\/p>\n","protected":false},"excerpt":{"rendered":"
Esp\u00edritu de la marca La marca es la promesa de valor de una compa\u00f1\u00eda. Una identidad de marca bien definida nos ayuda a comunicar nuestra raz\u00f3n de ser, nuestra filosof\u00eda y nuestros objetivos. A trav\u00e9s del tiempo, eso crea una imagen fuerte que contribuye a atraer y retener clientes, empleados e inversionistas. La experiencia de […]<\/p>\n","protected":false},"author":1,"featured_media":25101,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"__wpdm_changelog":[],"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0},"wpdmcategory":[3539],"wpdmtag":[],"class_list":["post-24422","wpdmpro","type-wpdmpro","status-publish","has-post-thumbnail","hentry","wpdmcategory-identidad-visual"],"_links":{"self":[{"href":"https:\/\/acp.com.co\/portal\/wp-json\/wp\/v2\/wpdmpro\/24422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/acp.com.co\/portal\/wp-json\/wp\/v2\/wpdmpro"}],"about":[{"href":"https:\/\/acp.com.co\/portal\/wp-json\/wp\/v2\/types\/wpdmpro"}],"author":[{"embeddable":true,"href":"https:\/\/acp.com.co\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/acp.com.co\/portal\/wp-json\/wp\/v2\/comments?post=24422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/acp.com.co\/portal\/wp-json\/wp\/v2\/media\/25101"}],"wp:attachment":[{"href":"https:\/\/acp.com.co\/portal\/wp-json\/wp\/v2\/media?parent=24422"}],"wp:term":[{"taxonomy":"wpdmcategory","embeddable":true,"href":"https:\/\/acp.com.co\/portal\/wp-json\/wp\/v2\/wpdmcategory?post=24422"},{"taxonomy":"wpdmtag","embeddable":true,"href":"https:\/\/acp.com.co\/portal\/wp-json\/wp\/v2\/wpdmtag?post=24422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}