The brand is the value promise of a company. A well-defined brand identity helps us communicate our reason for being, our philosophy, and our objectives. Over time, this creates a strong image that contributes to attracting and retaining customers, employees, and investors.<\/p>\n\n\n\n
The brand experience is communicated on a rational and sensory level, through all the touchpoints that target audiences have with our company. It is important that all expressions of our brand contribute to creating positive and memorable impressions.<\/p>\n\n\n\n
The brand is a very valuable asset that plays a vital role, which is why everything we do and communicate must project a clear idea of who we are and what we represent. A brand
that is clear and consistent helps us drive the growth of our company.<\/p>","protected":false},"excerpt":{"rendered":"
Esp\u00edritu de la marca La marca es la promesa de valor de una compa\u00f1\u00eda. Una identidad de marca bien definida nos ayuda a comunicar nuestra raz\u00f3n de ser, nuestra filosof\u00eda y nuestros objetivos. A trav\u00e9s del tiempo, eso crea una imagen fuerte que contribuye a atraer y retener clientes, empleados e inversionistas. La experiencia de […]<\/p>\n","protected":false},"author":1,"featured_media":25101,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"__wpdm_changelog":[],"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0},"wpdmcategory":[3539],"wpdmtag":[],"class_list":["post-24422","wpdmpro","type-wpdmpro","status-publish","has-post-thumbnail","hentry","wpdmcategory-identidad-visual"],"_links":{"self":[{"href":"https:\/\/acp.com.co\/portal\/en\/wp-json\/wp\/v2\/wpdmpro\/24422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/acp.com.co\/portal\/en\/wp-json\/wp\/v2\/wpdmpro"}],"about":[{"href":"https:\/\/acp.com.co\/portal\/en\/wp-json\/wp\/v2\/types\/wpdmpro"}],"author":[{"embeddable":true,"href":"https:\/\/acp.com.co\/portal\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/acp.com.co\/portal\/en\/wp-json\/wp\/v2\/comments?post=24422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/acp.com.co\/portal\/en\/wp-json\/wp\/v2\/media\/25101"}],"wp:attachment":[{"href":"https:\/\/acp.com.co\/portal\/en\/wp-json\/wp\/v2\/media?parent=24422"}],"wp:term":[{"taxonomy":"wpdmcategory","embeddable":true,"href":"https:\/\/acp.com.co\/portal\/en\/wp-json\/wp\/v2\/wpdmcategory?post=24422"},{"taxonomy":"wpdmtag","embeddable":true,"href":"https:\/\/acp.com.co\/portal\/en\/wp-json\/wp\/v2\/wpdmtag?post=24422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}